Colliers Land Rover Dealership, Birmingham UK
Established for 34 years Scratch Music & Install Ltd located in Doncaster, UK were appointed to design, supply and install a flexible audio and video solution for the new showroom, offices and workshop for Colliers Land Rover Showroom in Birmingham.
“For the project at Colliers Land Rover we provided a multi-zoned audio system that allows eight independent zones of audio for the showroom, customer lounges, two hand-over areas, the workshop, dry preparation area, merchandise and customer convenience areas”, commented Alan Drabble from Scratch Music & Install Ltd.
“We also supplied and installed nine Panasonic flat screen displays, full 8x8HD video matrixing and a Clevertouch 55” 6 point interactive touch screen at Colliers, allowing customers to immerse themselves in a Land Rover Interactive experience”.
“Within seven of the eight zones, staff at the dealership are able to remotely select individual volume levels for each area and can choose to listen to audio from a selection of sources including a DAB radio tuner, two Apart CD/USB players or can listen to the audio from the Land Rover Blu-Ray DVD Player. This flexibility is important, it means the showroom manager can select audio suitable for customer areas whilst the teams in the workshop areas can listen to their preferred radio station”.
At the heart of the audio system is a Cloud Z8 Zone Mixer to which up to eight audio sources are connected. Separate zone outputs from the Z8 are connected to a channel/combination of channels of a Cloud CX-A6 multi-channel amplifier, with optional 100V transformer modules fitted. Outputs from the amplifier channels feed a number of Martin Audio C4.8T and C6.8T ceiling speakers in each area.
“The Cloud RSL-6 Remote Source Volume Selection Wall plates provide a a simple, reliable user interface which most users without training will understand and be able to operate”, added Alan Drabble. Seven Cloud RSL-6 remote source selection/volume control plates, one for each of the seven remotely controllable zones, are connected directly to the Z8 Zone mixer.
“It just feels right to be installing a Cloud audio system in a Land Rover showroom. There is tremendous synergy between both brands, both British manufacturers, each renowned in their respective fields for robustness and longevity”.